Working title
The lynx effect - The over-sexualised nature of advertising.
Angle
What affect is the over-sexualised nature of advertising having on young people and their midsets towards to opposite sex. This could then branch into the number of teenage pregnancies, rapes amongst teenagers.
I could also take a look into the advertising standards. Question them and see how they have changed in the past couple of decades.
I could look at the use of YouTube, the taboo tag on 'banned adverts'.
Linked production piece
I'm not to sure about what my production piece will be. As we discussed producing a professional looking advert is difficult and quite unlikely that it will come out looking that good. This is the only part of the critical investigation that has me worried so far as I cannot think of what I should do. I think it would also be hard to get people to agree to be sexually objectified for school work. If I was to do it and advert it would either be over-sexualising one of the genders or doing the complete opposite.
Research plan (media texts and academic texts)
Media Texts
Lynx adverts ( attracts male gaze)
Diet Cola adverts ( attracts female and gay gaze)
Academic Texts
I have none to date but will need to start reading and looking for some.
