Task 2: Bibliography

Maddy COY and Miranda A.H. HORVATH. 2010. ‘Lads’ Mags’, Young Men’s Attitudes towards Women and Acceptance of Myths about Sexual Aggression. London. SAGE. p1-4

Gill, R. 2007. Postfeminist media culture: elements of a sensibility. London. SAGE. p8-17


Gill, R. (2008) ‘Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary
Advertising’, Feminism & Psychology 18. Sage: p36-46

Gill, R. (2007). Supersexualize Me! Advertising and ‘the midriffs’. London. p5-6

McLoughilin, D. (2010). Strtegic Market Management: Global Perspectives.