Women and Advertising: A little too sexy?
By T. Baranski & J. Batt
Typically, cologne, perfume and alcohol ads seem to have the most sexual content in them. They use sexual content to sell their products. This seems odd because these products really have nothing to do with sex.
Images of half naked women or their body parts are shown in advertising because their sexuality is trying to help sell the product.
Not only are women exposed sexually in ads, but they are also presented in very limited roles. They never seem to be shown in business roles, work settings, or any position involving authority.
Men too are shown in many different ways. Most often they are shown in more dominate roles. They carry characteristics such as being cool, confident, independent, powerful, or even being rebellious. Unlike women who are shown as being excessively thin, men are shown as being muscular and athletic, which in turn shows that they have more power.
Somewhere in the business of advertising, sex got mixed in with the selling of a product. In the process, the idea that women are sexual objects that are just to please men became reinforced.
http://en.wikipedia.org/wiki/Sex_in_advertising
http://www.guardian.co.uk/media/2000/nov/20/marketingandpr
Lynx Freshens Up
By Claire Cozens
Lynx is becoming the deoderant of choice for men in their teens and early 20s
It has a 30% share of the male toiletries market and even if older men don't like the product they still think the advertising is cool.
Lynx body spray,after shave and shower gel are all the best selling brands in their respective markets and 50% of all 11 to 24-year-olds use a Lynx product at least once a week.
http://www.contagiousmagazine.com/2010/01/lynx_2.php
To convey this to the 15-24 year old target audience, Lynx, working with London based agencies Freud Communications, TMW and Mindshare and production companies Mind's Eye and Oil Productions, set out on their first interactive 'choose you own' adventure an on line film where the user can steer the character through various scenarios and conundrums While this format is nothing new (much like Choose a different end anti knife crime and Twix 'Get the Girl') it's a solid effort that has pulled together a really great (and appropriate) cast with the BAFTA award winning writers behind Channel 4's Green Wing .
http://www.campaignlive.co.uk/news/1167799/mildly-sexual-rosie-huntington-whitely-underwear-ad-cleared/
Two of the ads showed Huntington-Whitely in underwear from her M&S collection, turning her body from the side to the front, while the third showed her rotating to the front and then to the back, displaying her buttocks.
Seven people complained about the underwear ads to the ASA. They raised concerns that the ads were "overtly sexual explicit, degrading to women and reinforced sexual stereotypes of women".
The ASA noted the complaints' concerns about the ads, but considered it was acceptable for advertisers of lingerie to show their products modelled in ads - provided they did so responsibly.
Janice Turner Dirty Young Men
Ad starring Keira Knightley is banned from kids' TV
http://www.bbc.co.uk/newsbeat/21437161
A spokesperson for the Advertising Standards Authority said they decided it was suitable for older children.
"We therefore concluded that the ad was inappropriately scheduled and an ex-kids restriction should have been applied to prevent the ad from being broadcast in or around children's programming," they said.
The watchdog ruled it must not be broadcast again in its current form in or around programmes of particular appeal to children.
The Teen Brain
This leaves teens easily influenced by their environment and more prone to impulsive behavior, even without the impact of souped-up hormones and any genetic or family predispositions.
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